Showing posts with label sporting goods. Show all posts
Showing posts with label sporting goods. Show all posts

Monday, November 26, 2012

How to put the ‘man’ back in ‘marathon’



Let’s face it: compared to testosterone-fueled contact sports like football, ice hockey and Jujitsu, long-distance running just isn’t that manly.

As a man, it’s one thing to idolize famous athletes who look like this:

Photo courtesy of blacksportsonline.com

But anyone with a pair of testicles is going to have a hard time explaining why their hero looks like an adolescent girl with a bad haircut:


Photo courtesy of Marcio Jose Sanchez/bigstory.ap.org

Look, a community 10K is never going to be as effortlessly macho as a backyard game of pigskin on a crisp fall day. That’s why Brett Favre—not Galen Rupp—is the poster boy for Wrangler jeans. And that’s why Brett Favre—not Galen Rupp—had the audacity to text photos of his junk to a woman who looks like this:


Photo courtesy of news.lalate.com

But you don’t have to be a retired NFL star in grass-stained Five Star Premium Denim to exude masculinity and win the approval of your fellow XYs. You just have to follow a few simple rules to avoid coming off as a bird-legged sissy in short-shorts.

1. Have facial hair. Nothing says, “I own a power drill” like a little bit of mug-scruff. But beware—too much of a good thing will leave you looking more hobo (i.e. Tom Hanks in Castaway) than hunky (i.e. Brad Pitt in Moneyball).

2. Either wear sleeves, or don’t. Manly men do not slip removable spandex tubes over their forearms in case it’s a bit chilly (or a bit balmy) on the course. Sensitivity to temperature fluctuations is a known side effect of estrogen, which is why arm sleeves—like half-tights and battery-powered mini fans—should be reserved for female use only.

3. Listen to classic rock. Before you head to the starting line, make sure your iPod is loaded up with AC/DC, The Rolling Stones and Led Zeppelin. When the dude to your right asks what you’re jamming to, your answer should not be, “One Direction.”

4. Wear black. Johnny Cash was just kidding when he said he’d love to wear a rainbow everyday. At least half of your outfit should be black or gray. If you want to rock a lime green shirt, go for it. You just couldn’t resist those bright blue shorts on the clearance rack at Sports Authority? Fine. But please, for the love of all that is holy, do not wear them together. Because when you look like this:



Photo courtesy of perfectionjourney.org



Other guys see this:



Photo courtesy of rumorfix.com

5. Win. A man does not engage in a competitive activity—be it a sport, a video game or a checkers match with Granny—simply to participate. He does it to destroy his opponent and thus prove his superiority to the rest of the male race. If that means vomiting blood for 20 minutes after out-kicking a slightly overweight teenager in a homestretch sprint for 41st place in the local Turkey Trot, so be it. Bloody oatmeal barf is a small price to pay for the preservation of your masculinity.   

Wednesday, July 20, 2011

Little shop of horrors

Last summer, when I was still a poor college student desperate for beer—er, food money, I accepted a position as a part-time retail associate at a sporting goods store. (As a side note, I would just like to point out that using the word “associate” in conjunction with any job title really helps inflate its perceived professional value. Like right now, instead of referring to myself as a newspaper reporter, I prefer calling myself a “reporting associate.” See what I mean?)

I was thankful for the job, as I had spent several weeks trying to get hired for any of several positions for which I was massively overqualified. I was thrilled to beat out a slew of 15-year-old boys for an opportunity to acquire some valuable experience in the area of price gun operation.

The problem was, I may or may not have told a couple of little white lies to beef up my résumé. Gone are the days when any old Joe Blow could just walk into a business establishment and get a minimum wage job. Now you need things like “experience” to give you an edge over the competition.

I used my status as a collegiate athlete as a platform for my fibbery.

“Well, I’m around college athletes like, pretty much every day,” I told the manager. “So yeah, I definitely know a lot about sports and sporting equipment.”

It must have worked, because I got hired. In reality, I knew nothing about any sport other than running, so racing flats were pretty much the extent of my sporting equipment expertise. But I figured I could handle selling a glove or two to a few harmless little league parents. Wrong.

I knew I was in trouble the moment I saw her sprint through the front door of the store. She was visibly stressed, her face flushed and sweaty. She was decked out in baseball fan gear, culminating with the compact-disc-sized photo button pinned to her t-shirt. In the photo: a roughly eight-year-old boy posing with a baseball bat and flashing a smile that was short a few teeth.

“He forgot his bat, he forgot his bat!” she screamed as she speed-waddled up to the cash register.

Oh boy. I shot a pleading look to Tom, the other kid on duty that night. He just smiled, as if to say, “No way. This one’s all yours.”

“I NEED to buy Carter a new bat RIGHT NOW,” the woman said. “It has to be EXACTLY like the one he left at home—I don’t want him to be thrown off by something different. Hurry up! His game starts in TWENTY MINUTES!”

I led Psycho Mom to the bat section, where I calmly asked her what kind of bat she was looking for.

“I DON’T KNOW!” she screamed. “Isn’t that YOUR job?!?”

Before I had a chance to remind her that I was a minimum-wage retail employee—not an effing psychic—she was pulling bats off the rack like she was Lindsay Lohan and the world’s last Long Island iced tea was stashed at the back of that bat tower.

“No, no, no…” she chanted as she discarded each incorrect bat—on the floor.

I stood there in horror, unsure of what to do. What do you say to someone who is destroying your store and acting like a complete lunatic?

In my head, I said things like, “Oh, don’t worry about making a mess—I’ll get it. You just go right ahead and tear apart any rack and/or display you want.” Or: “Bitch, are you cuh-razy?”

When she finally found the one she was looking for, she abruptly stood up and proceeded to speed-waddle all the way back to the register.

She drummed her fingers as I cut the tag off of the bat and scanned it into the system.

“Will that be all for you today?” I asked.

“Yes, yes, just hurry and ring me up,” she said as she thrust a credit card in my face.

I swiped the card and handed it back to her.

“Receipt with you or in the—”

Before I could finish my sentence, she had shuffled out the door, bat in hand.

“Bag,” I said, before bursting into a fit of uncontrollable laughter.

And that, my friends, is why I’ll never work in retail again, and my kids will run cross country.

Friday, March 18, 2011

Foot-gloves: the new sock-shoes

I grew up in a pretty athletic family, which meant we spent a substantial portion of our weekend shopping excursions perusing the aisles of stores like Gart, Foot Locker, Academy Sports, and Dick’s.

My brother, unlike me, was blessed with the gift of hand-eye coordination. His sports gear needs, therefore, were diverse and constantly changing. In the fall, he needed football pads, cleats, practice jerseys and mouth guards. In the winter, it was basketball shorts and high tops. Spring was the season for baseball bats, mitts, and another pair of cleats—because hello, you can’t play baseball in football cleats. Just ask the shoe salesman at Sports Authority.

I was never very good at sports that required hitting, shooting, throwing or catching, which eliminated pretty much everything except cross country. So for the most part, the only equipment I requested was a simple pair of running shoes.

Fast forward ten years—I know, it’s a big jump, but stay with me. This is the crucial part of the story. A few months ago, I started noticing a disturbing trend. People were wearing—and running in—shoes shaped like feet.

I know what you’re thinking—duh, Brooke, of course shoes are shaped like feet. That’s the point.

But these kooky kicks took the idea of a snugly fit shoe to a whole new level. Imagine dipping your foot in liquid rubber, letting it harden, and then using the resulting product as footwear. Welcome to the “minimalist movement.”

Before I knew it, I was seeing these glorified water shoes (actual name: Vibram FiveFingers) everywhere—on running trails, at road races, on the track, and at the gym. There is no way you could fit a sock inside those suckers. Every time I saw someone exercising in them, I couldn’t shake the image of the hot, sweaty, stinky mess that was surely brewing underneath that thin layer of rubber.

I never once considered jumping on the minimalist bandwagon—that would only guarantee me yet another notch on the old injury belt. Besides, I’m already sweaty enough. My minimalist footwear would have to be light and breathable—like a sock, but with a protective sole.

That’s when it hit me: I was a running shoe minimalist way before people started squeezing their tootsies into rubber foot-gloves.

Okay, now let’s rewind a bit—back to the world of my brace-faced, fuzzy-headed 14 year-old self. I had just started practicing with “the high schoolers,” which was a pretty big deal for a lowly eighth-grader.

To help me prepare for track season, my parents took me shopping for new running apparel. I picked out ten pairs of Soffe shorts in assorted colors (all the rage circa 2002) and of course, new running shoes: a bright red pair of Nike Prestos.

For those of you who don’t remember Nike Prestos because you were either too young or too smart to run in them, let me bring you up to speed: this first-generation minimalist shoe was, for all intents and purposes, just a thick sock attached to an utterly worthless foam base.

But forget about function—when you’re a nerdy middle schooler trying to make an impression on the cool high school runners, it’s all about fashion (as you can tell by looking at this photo from my early competitive running career):



Prestos became my signature. Everywhere I went, people asked me about them. At track meets, I was known as “the girl with the sock-shoes.” It never occurred to me that this nickname might have been intended as a diss, which was probably the case.

I began to think of myself as a pioneer of cutting-edge running technology. I was convinced that a more conventional shoe model would be too heavy and bulky. My Prestos made my feet feel light and fast. When I started winning races, I became even more certain that my featherweight footwear was giving me a competitive edge.

And then I got hurt.

It was my first of many foot injuries, and my doctor was appalled to learn that I had been logging 100% of my training miles in a pair of fancy slippers disguised as running shoes.

“But they’re so light,” I argued, desperately trying to change his mind.

“I know. And do you know why they are so light?” he asked in a slightly condescending tone. He paused for effect. “Because THERE IS NOTHING THERE TO SUPPORT YOUR FEET! YOU MIGHT AS WELL WEAR SHOES MADE OUT OF RECYCLED PACKING PEANUTS!”

And just like that, my blossoming minimalist tendencies were nipped in the bud. When my injury had healed and it was time to purchase a new pair of running shoes, I opted for the Asics Gel Cumulus model.

By normal running shoe standards, they were relatively light. Still, compared to my old Prestos, they felt like cinderblocks with shoelaces. Gradually, though, I got used to them. Soon I refused to run in anything else.

If it hadn’t been for the exploding popularity of the minimalist FiveFingers, I might have lived my entire life without the slightest remembrance of my fleeting love affair with Nike Prestos.

As an older, wiser—some might even say sagely—runner, I cannot think of a single argument for running in a shoe that is basically a modified scuba fin. People will say things like, “Oh my gosh, they are sooooooo comfortable.”

Well, mukluks are comfortable too, but would you want to wear them on a hilly five-miler? That’s a rhetorical question.

Today’s mainstream running shoes are the product of decades of scientific research. They have been carefully designed to accommodate the subtleties of human biomechanics. And best of all, they are super soft and cushy.

If running is your preferred mode of exercise, running shoes are really the only piece of specialty equipment you need. In fact, I would argue that running itself could be considered a “minimalist movement”—with or without stinky foot-gloves.